About Ronald van der Aart

I worked successively at PR consultancy Van Rossum & Partners, the Dutch Ski Association, A.F.C. Ajax stadium Amsterdam ArenA, sponsorship consultancy GLP and from 1999 at cable company UPC Netherlands.

Working over a decade at UPC I fulfilled several roles as Manager Media Relations, Manager Public Relations and Director Corporate Communications. In 2006 I was one of the founders of the UPC Webcare Team, the first social customer service team in the Netherlands, for which we received the Corporate Social Networking Award in 2009.

In July 2009 I left UPC to establish boutique PR agency RepMen focussing on digital PR, online reputation management, social media intelligence and social customer service ('webcare'). Later that year, I was responsible for the public relations of the first edition of TEDx Amsterdam.

Recently, I published my first management book: #FAIL, how to deal with online critism (Haystack, May 2013).

How can I help you

Depending on your needs, my services include a.o.
- key message development session;
- crisis communication consult;
- 'online content that works' brainstorm;
- online reputation management audit;
- social customer service workshop.

Experience

2009 - present : founder & managing consultant RepMen
1999-2009 : PR manager /director CorpCom UPC Nederland
1991-1999 : various jobs in PR.

Education

HEAO EJ/AMO

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